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BodyText and/or HTML * **1.** Respect your reader. Don’t waste their time or attention. * **2.** Ask nicely first. * **3.** Focus on relevance. * **4.** Design with a goal in mind, so that you’ll know if it worked. * **5.** Make unsubscribing easy. * **6.** Code like it’s 1999 (literally) and use inline CSS. * **7.** Always include a plain text version. * **8.** Don’t assume that images will be viewed. * **9.** Follow the law. * **10.** Test everything before sending, because you can’t take it back. [http://speckyboy.com/2010/03/29/html-email-newsletter-toolbox-tutorials-templates-and-inspiration][1] [1]: http://speckyboy.com/2010/03/29/html-email-newsletter-toolbox-tutorials-templates-and-inspiration/

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