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Inspiration How-to HTML Templates E-mail Newsletter

Demo Knowledge Base!March 30, 2010 0 Inspiration, How-to, HTML, Templates, E-mail, Newsletter

• 1. Respect your reader. Don’t waste their time or attention.
• 2. Ask nicely first.
• 3. Focus on relevance.
• 4. Design with a goal in mind, so that you’ll know if it worked.
• 5. Make unsubscribing easy.
• 6. Code like it’s 1999 (literally) and use inline CSS.
• 7. Always include a plain text version.
• 8. Don’t assume that images will be viewed.
• 9. Follow the law.
• 10. Test everything before sending, because you can’t take it back.

http://speckyboy.com/2010/03/29/html-email-newsletter-toolbox-tutorials-templates-and-inspiration

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