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Marketing Internet Research Survey Poll New Media

Demo Knowledge Base!April 15, 2010 0 Marketing, Internet, Research, Survey, Poll, New Media

Ako by ste sa rozhodovali o stratégii vašich novín alebo televízie pred desiatimi rokmi, keby ste vedeli to, čo viete až dnes? Výskumníci z amerického Project on Excellence in Journalism sa na to spýtali 350 manažérov.

Takmer štyria z desiatich by si želali, aby ich skôr napadlo investovať do nových médií a internetu. Tretina manažérov z novín ľutuje premárnenú príležitosť, že nezačali spoplatňovať obsah dostatočne včas.

Čo by ste urobili inak? (%)	Noviny	TV
Investovali by sme viac do nových médií, internetu	36	37
Služby by sme skôr spoplatnili	30	3
Zmenili by sme kultúru, zvolili iný prístup	23	17
Viac vzdelávali zamestnancov	18	23

(celá štúdia tu)

source: http://www.mediar.cz/nova-media/ak-noviny-nezachrani-ipad-tak-mozno-stroj-casu/

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